Portfolio

• Wrote all the website copy, product descriptions, newsletters, blog posts, social media copy, digital adverts.

• Developed the communications strategy and established the brand’s tone of voice.

• Managed the content calendar and social media platforms.

• Researched and spoke to beauty experts, activists and scientists. 

• Wrote the piece considering data, legislations and diverse opinions for a business-focused audience.

Wrote blog posts on the topics of zero waste and greenwashing.

Wrote product descriptions, social media copy and newsletters considering products' materials and sustainable brand positioning.

Write sustainability focused articles on the business of fashion and luxury.

• Wrote marketing copy, editorial articles, video scripts and newsletters.

• Proofread material reports and certification frameworks.

• Wrote sustainable fashion and beauty news and features.

• Managed the content calendar and social media platforms.

• Created social media content (including video & imagery).